The Market’s Cooling — But Smart Buyers Are Heating Up

As we look at the past 6 months and head into Q3 2025, new data reveals how shifting builder sentiment, rising inventory, and increased buyer incentives are reshaping the housing market. Learn what this means for today’s homebuyers.

📉 The Market’s Cooling — But Smart Buyers Are Heating Up

Over the past 6 months — and now a few weeks into Q3 — we’ve seen the housing market start to shift.

🏗️ Builders are pulling back.
📊 New home sales are slowing.
💸 Incentives and discounts are rising.
🏘️ Even hot spots like Jacksonville and Naples are seeing 20%+ price drops from peak.

Across the country, cautious builders are offering aggressive price cuts and incentives to get buyers to move — and that creates opportunity.

But here’s the truth: most buyers don’t realize how much leverage they have right now.


💡 Takeaway for Buyers:
This isn't just a "cooling market" — it's a strategic moment to act smart. Whether you’re comparing builder incentives or wondering how this affects resale pricing, now’s the time to run the numbers and make informed moves — not guesses.

Let’s talk about how to position yourself to win in this market — before the momentum shifts again.


 

DM me if you want a quick strategy call or to see what kind of incentives or rates you qualify for right now.

Source: RISMedia

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